Web Design
Consumer
Buck Naked Farm
Landing page for small farm-based business.
Simple page structure designed to convert users to online sales or event registration.
Organic reach supported by seasonal blog posts and related Pinterest boards.
Online sales have now replaced in-person events in revenue and ROI.
NC State Crop & Soil Sciences Virtual Graduation
Quick-turn design project to provide a virtual graduation platform due to COVID-19 restrictions. Multi-page structure followed university branding and WordPress framework while serving the department's and student's needs. Sites main goal was to capture personal video footage for graduates.
Business
Queenwrite Media
Portfolio site to showcase freelance work in agriculture marketing strategy. Designed to be succinct and navigable giving potential clients a glimpse of capabilities. Content is evolving.
Crop & Soil Sciences Research
Under construction - Complete design and navigation flow redesign based on simplified strategy. Project driven by web use metrics indicating it was the lowest performing page of the site. Content will quickly direct users, feature in organic search results, and provide a more strategic display of research interests. Details to come as completed.