Samples
Interactive Publications (Writing & Design)
Turfgrass E-book
In-depth profile of undergraduate turfgrass degree program for NC State University. Part of a drip email campaign to nurture student prospects.
Soil E-book
In-depth profile of undergraduate soil science and land use degree programs for NC State University. Part of a drip email campaign to nurture student prospects.
Year in Review
Annual compilation of major stories, awards, and events for the year. Intended for industry stakeholders, alumni, and other potential donors.
Blog Post Writing
NC Honey Varietals
Written to educate consumers and differentiate a premium product in a commodity market. Varietal honey now represents the largest proportion of company sales.
9 Reasons to Choose a College Major in Turfgrass
Evergreen story written for search ability and industry thought leadership. Call to action funnels readers to follow up drip email campaign.
Honeybees Focus on Flowers
Blog post to reach newer gardeners for newsletter lead generation and funnel to premium workshop.
Love Grows on NC Farms
Student profile post written to recruit students from similar demographic areas. Intended to be relatable and aspirational to prospective students.
When to Splurge on Premium Ingredients
Blog written to generate Pinterest traffic for premium product before holidays. 4Q sales doubled previous year.
Why Your Mosquito Treatment Isn't Working
Blog post written to attract readers interested in eco-friendly gardening. Intended to build blog following. Highest volume post from Pinterest.
Social Media Images
Print Design
Buck Naked Farm trifold
Product brochure included with all online orders and at retail venues.
Rural Access
Interactive pdf designed for recruiting and advising in the field.