Articles
Field Crops
More than PB & Hay
In--shell peanuts may be a minor crop for NC, but to the growers in the Peanut Belt and those who enjoy affordable plant-based protein it's a homerun.
Cotton Breeding for Sustainability
Could it be as simple as the leaves? Innovation in cotton plant breeding is making fascinating strides towards sustainability for this king-of-fiber crop. And what could that mean for organic production?
Sesame Research is on a Roll
A story highlighting sesame crop management. Shows the diverse benefits, what changes researchers are seeing, and alternative solutions for the future.
Turfgrass Breeders Grow Water Savings
Combination research profile and press release written to tout grant funding and industry thought leadership. Call to action funnels readers to weekly newsletter.
Fiber Hemp: Haute or Hype?
Cotton has always been king of NC textiles. But fiber hemp holds potential both in profit and sustainability. NC State continues to push boundaries investigating alternatives for NC growers.
Balancing Bioenergy Goals
NC State researchers are evaluating the use of biomass crops to strategize how to benefit and meet bioenergy trends while remaining environmentally responsible.
Agricultural Technology
Scaling Drone Data in Agriculture Trials
DTI has used drones to collect and analyze objective research data in a repeatable process. Click to learn more about the Drone Data Agriculture Trials.
Digitizing Research Data with Drones
Drones streamline ag field research and uplevel staff skillsets. Thank you technology for improving plant improvement, and maybe more importantly, keeping #agriculture an attractive career to future generations.
Alternative Weed Control
In recent years consistency in cover crops have wavered due to the presence of weeds, here we take a look at how NCSU can combat that with an app.
Measuring Greenhouse Gases Starts in Soil
Climate mitigation article to demonstrate innovation and capabilities in soil microbiology and ag systems management. Included in submission resulting in $8M+ private donor project funding.
Plant Breeding Al Gets Schooled
NC State students competed in a Hackathon, some with no AI experience. They pushed computer vision and sustainable agriculture ever closer.
Improve Profitability with Drone Scouting
Ag tech article written to inform readers about crop loss in vegetables and why it may be occur. Demonstrates how analytics improve production.
Interpreting the Growing Field of On-Farm Data
Research-based article to demonstrate thought leadership and audience understanding in the confusing field of precision agriculture. Made the Extension Specialist's phone ring.
Decision Tools Bolster Cotton Picks
Research Extension story designed to highlight faculty-designed crop planting decision tools. Widely circulated amongst growers.
Big Data's FRST Step
A significant story aboutusing new technology to update decades old soil testing recommendation methodology. Picked up by several regional and national ag media outlets.
Agricultural Sustainability
Fungi Fertilize the Future
Research based article to spotlight lab findings and establish expertise in research discipline. Picked up by multiple professional journals.
Could NC Export Poop For Profit?
Hog waste is usually a lightning rod for debate in North Carolina. I'm proud to share the collaborative work of partners who are finding innovative approaches to handle waste - in a way that benefits farmers and our groundwater. This is NC State's Think and Do at work!
Regenerative Agriculture
Authoritative landing page on regenerative agriculture for biological soil amendment. Designed for SEO and category influence.
Higher Education
What Does An Environmental Soil Scientist Do?
Senior Soil Scientist Chris McGee of Agri-Waste Technology explains the purpose and need of environmental soil scientists.
What Does A Golf Course Superintendent Do?
John Jeffreys shows agronomy's importance for excellence in turfgrass conditions and a premium player experience.
STEM Careers Start With Soil
Undergraduate degree profile designed to reach prospective program applicants. Heralded by the industry as a stellar student resource.
9 Reasons To Major In Turfgrass
Evergreen story written for search ability and industry thought leadership. Call to action funnels readers to follow up drip email campaign.
HortPack Wins Third
NC State’s HortPack claimed third place overall in what’s called the Olympics of the green industry.